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Lead Generation is Old and Boring!!
New Marketing, Social Media and Web 2.0 are the new “sexy” terms marketers love to use today. But what do those terms really refer to anyway? Chris Brogan writes on his blog today about the “The...
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Case Study – The Potential Impact of Lead Generation Tactics on a Small Business
Recently I conducted a survey amongt small business owners, asking them, “what are the biggest barriers to conducting various lead generation tactics?” (Lead Generation Tactics for Resource Limited...
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Who Are You More Likely to Follow on Twitter?
(vote via Poll above — don’t be shy, just click on an open square) On topic, view the full interview of Evan Willimas, Founder and CEO, Twitter on Charlie Rose via this VentureBeat blog post. Make sure...
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Polling Data & Slides – Leveraging Twitter to Grow Your Small Business
We had a tremendous panel discussion last week covering how various small businesses are using Twitter to help their business. During the Marketing Studio webinar session, we asked our 100+ attendees...
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Panel to discuss: Utilizing Facebook for Small Business Lead Generation
I am very excited to be hosting and moderating a terrific panel of experts (via webinar) who will be sharing their experiences around “Utilizing Facebook for Small Business Lead Generation.” The free...
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Follow-up to Utilizing Facebook for Small Business Lead Generation” held...
The Marketing Studio hosted a webinar and expert panel entitled “Utilizing Facebook for Small Business Lead Generation” on Thursday, April 23, 2009 at 12 PM ET. A sincere thank you to our...
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Keep it Simple
Confucius said “Life is really simple, but we insist on making it complicated.” This rings so true in marketing. The companies who “dumb it down” are the ones who rise to the top and stay there … see...
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Will Crisis Communications become the New Standard in Marketing?
It occurs to me in today’s modern era of communications that we are overloaded with information, and this in of itself causes stress. Thus I am beginning to employ certain best practices, outlined in...
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Four Ideas to Produce Valuable Content
Marketing is as much about engaging in productive conversations with your customer base as it is about targeting and messaging. How do you begin these conversations? Whether it is through social...
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Not Another Webinar! Five Critical Things to Consider for Your Virtual Event
So how many invitations do you receive a day to attend yet ANOTHER free webinar? Recently I conducted an “audit” of my inbox and during the week of November 15-19 I was invited to 12 different...
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